ABOUT DIANE

Hello! My name is Diane Steele, and I became the owner of Rhea Lana's of West Des Moines in October 2024.

My husband, Russ, and I have been married for over 39 years. We have two grown children and four amazing grandchildren. They keep our lives extra fun! We live in Grimes and love being part of this community.

I was first introduced to Rhea Lana's more than 11 years ago, shortly after my first granddaughter was born. Like many families, I was searching for quality, affordable baby and children's items, and I quickly fell in love with the Rhea Lana's experience. Over the years, I have been involved as a consignor, volunteer, and worker at many Rhea Lana's events.

When I learned that the West Des Moines franchise was available, it felt like the perfect fit for me. I have had the privilege of watching this location grow over the years, and that growth is truly because of our incredible consignors, shoppers, volunteers, and community partners. Because of you, Rhea Lana's of West Des Moines has continued to thrive and serve families in meaningful ways.

I am so excited to build on that strong foundation and grow our events even bigger and better, continuing to provide welcoming, valuable consignment events for families throughout our community.

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ABOUT RHEA LANA'S

Rhea Lana's Children's Consignment began with humble roots. Founded by Rhea Lana Riner in her living room in 1997, the company has grown to include over 120 active franchises across 26+ states, serving families nationwide.

To learn more about the history of Rhea Lana's, visit: https://www.rhealana.com/about-us/